Instead of blocking them, this extension speeds them up to x16 and also mutes the ad. Experiencing a 30 second ad in 2 seconds is pretty funny. And it works on Edge and Chrome.

  • Gabu@lemmy.world
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    1 year ago

    What the fuck is wrong with this shit article?

    The crackdown on ad blockers has been quite effective

    No, it hasn’t. What’s up with the doublespeak?

    While some paid ad blockers seem to work, the vast majority of tools don’t seem to do the trick.

    Patently false. uBlock hasn’t had a single hickup.

    Fuck whoever wrote this garbage.

    • pachrist@lemmy.world
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      1 year ago

      I don’t know. I bet it has been pretty effective, but I also don’t think I’d trust any data I’d see from Google.

      But, their goal isn’t to get you or me to watch ads. Hell will freeze over before I spend 30s watching an ad for a video that’s barely double that. Their goal is to target the people we’ve installed ad blockers for: friends, parents, siblings, in-laws.

      I’m not going to watch ads, and I sure as hell am not going to click on anything, but my mother in law does now. My mom does too. They now feel like an ad blocker is “too much hassle,” so Google won that fight. I don’t know if new people are installing, updating, or changing ad blockers enough to offset right now.

    • yamanii@lemmy.world
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      1 year ago

      They all pretend ublock origin don’t exist, they only talk about the old stupid for profit AdBlock that let’s “good ads” through.

    • Mongostein@lemmy.ca
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      1 year ago

      I watched two hours of Rocky & Bullwinkle uninterrupted the other day thanks to FireFox and uBlock Origin

    • Moneo@lemmy.world
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      1 year ago

      Anyone else getting the “you will be blocked after 3 videos” yet? Haven’t seen anyone talk about it but I saw it for the first time yesterday.

      • 👁️👄👁️@lemm.ee
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        1 year ago

        Not if your uBlock origin is up to date, sometimes you have to clear the cache so the filters update to bypass that

      • NaoPb@eviltoast.org
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        1 year ago

        This may require a refresh of your blocking lists and/or a making sure ublock is updated to most recent versions.

        I know it’s explained in the subreddit for ublock origin and I think people reposted it sonewhere on lenmy too, but I can’t remember where exactly.

        Anyway, after doing that it works perfectly. No more of those screens. Best of luck.

      • 0x2d@lemmy.ml
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        1 year ago

        I haven’t seen it, but I usually use Invidious on my computer because of YouTube’s buggy, slow design

    • ours@lemmy.world
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      1 year ago

      The “Look at what they need to do to have a fraction of our power” Invincible meme comes to mind.

      Pathetic to be satisfied with sped-up annoyances when they can be easily skipped altogether with a browser not controlled by the ad company.

    • jol@discuss.tchncs.de
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      1 year ago

      I don’t know man. This is actually pretty genius. Because this way creators still get paid. I wouldn’t mind using such extension on Firefox. Problem is I still want to block all trackers and other nonsense…

      • Tattorack@lemmy.world
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        1 year ago

        Doesn’t the creator only get paid if someone actually clicks on the ad? Pretty sure the creator gets nothing if no clicks are accumulated.

        • viralJ@lemmy.world
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          1 year ago

          Haha two exact opposite answers. From what I remember, the advertiser can chose the payment model. They can either say “I will pay YouTube a tiny amount for every time the ad is shown” or “I will pay YouTube a less tiny amount for every time the ad is clicked”. But it was a few years ago that I read about it so it might have changed since then.

          • Tattorack@lemmy.world
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            1 year ago

            I tried actually searching for info about it, but it seems that YouTube and Google want to be as vague as possible about how it actually works.

            Yes, let’s be a YouTube creator and base my income on something extremely vague and shaky. Sounds like a good life decision.

            • Dizzy Devil Ducky@lemm.ee
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              1 year ago

              Sounds about as stable as asking the all mighty magic 8 ball how much you should be paid. Maybe yt should just do that for the creators and let them in on it. /s

      • CheeseNoodle@lemmy.world
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        1 year ago

        Agreed, I’m testing it on opera and might have it installed for the soel purpose of watching youtube (with firefox for everything else)

    • Echo Dot@feddit.uk
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      1 year ago

      Firefox and just pay for a reasonable 30 second YouTube ad which is just a blank screen with the text “Use Firefox Already”

    • atrielienz@lemmy.worldOP
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      1 year ago

      I don’t know how much anyone’s subconscious is picking up in 2 seconds. Remember back in the day when people used to tell you they could study while sleeping by listening to a recording of a lecture? That didn’t really work either.

  • Honytawk@lemmy.zip
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    1 year ago

    In before Ads are recorded at 1/16th the speed in order to play at the correct speed with one of those extensions.

  • AlolanYoda@mander.xyz
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    1 year ago

    Everyone’s hating on this approach but I think it’s nice that we have other options. I’m sure Ublock is going to come out on top of this cat and mouse game YouTube is playing with them, but if YouTube manages to temporarily disable Ublock I’ll look into this solution. Thanks!

    • soggy_kitty@sopuli.xyz
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      1 year ago

      Google will give up eventually. They’re definitely burning more money than they would gain from winning the battle

      • Wisely@lemm.ee
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        1 year ago

        They give up on everything else all the time. I wonder if expanding their ad business is the one exception though. They ran out of new users and already pack videos full of ads. Forcing them on people who block them is the only thing left for them to attempt as they seek to continue perpetual growth.

        • uzay@infosec.pub
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          1 year ago

          Ads are the very core of Google at this point. They are more likely to give up their search engine and the name Google before they give up their ad business.

      • Atemu@lemmy.ml
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        1 year ago

        I do not believe that is the case. Youtube ads are an insanely profitable business. I suspect throwing a couple dozen of FTEs on blocking ad blockers would be <1% of current revenue.

        • soggy_kitty@sopuli.xyz
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          I don’t doubt they make tonnes of revenue from ads however you have to remember how small the share of adblocker users are. So the extra money from fighting the adblock user base is a clear gamble. Especially as those types of users are the ones who are more likely to avoid YouTube completely if they can’t bypass ads.

          Someone in Google would have done the research because it’s not a simple case of war profit = adblockusers * ad revenue per user

          I strongly believe they’ll stop once they hit a certain threshold/target of “reduction of adblock users”. They won’t go on like this forever.

          • Kayn@dormi.zone
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            1 year ago

            To be fair, at the current monopolistic state of YouTube, how many people are actually likely to avoid YouTube completely?

            • soggy_kitty@sopuli.xyz
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              If YouTube truly succeeded in forcing 90 seconds of unavoidable ads with no exceptions without paying $20/month then I genuinely think YouTube won’t be a monopoly for very long.

              • Kayn@dormi.zone
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                1 year ago

                How can a new competitor acquire content creators to actually threaten the monopoly? Genuine question.

                • 0xD@infosec.pub
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                  1 year ago

                  They can’t. Unless YouTube fucks up big time, nothing will touch it, especially since they are the most “generous” with their payouts to creators. Only if someone steps up with a platform just as good as YouTube (UI, infrastructure) AND pays a bigger share, maybe it will happen. But video streaming is a thankless business so I personally doubt it will happen anytime soon.

  • Echo Dot@feddit.uk
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    1 year ago

    Between uBlock and Sponsor Block I’ve had absolutely no interruption in service and it’s the exact same experience that I’ve had for years

  • Dynamo@lemm.ee
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    1 year ago

    Yeah, no. I’m not willing to even have the ad for any amount of time. IMO ads should be banned, and before anyone reaponds, no i don’t give a shit about the consequences of a change that substancial

    • atrielienz@lemmy.worldOP
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      1 year ago

      Then this isn’t for you. That’s fine. Adblockers like ublock origin still work. So do newpipe, piped and other front end services. Firefox and other non-chromium based browsers etc. Do what you want with your devices.

    • 0xD@infosec.pub
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      1 year ago

      i don’t give a shit about the consequences of a change that substancial

      Aaaah, the very sign of a simple mind.

      • Womble@lemmy.world
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        1 year ago

        (abolitionists circa 1800) IMO slavery should be banned, and before anyone responds, no I don’t give a shit about the consequences of a change that substantial.

        Some things are simple and don’t require a nuanced take. I’m not saying ads are anywhere near as important as slavery but the consequences are smaller too. Thinking something is an unmitigated negative and should be got rid of regardless of consequences is a legitimate position.

        • wavebeam@lemmy.world
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          1 year ago

          How would getting rid of ads work? Like logistically? Is a fancy box for your product an ad? Is eye-level placement of a product on a shelf an ad? Is the make and model branding in a vehicle an ad?

          I would love to see less ads, or no ads, I’ve done all I can to remove them from my life entirely, but the magic wish kind of removal of them seems… impossible

          • Womble@lemmy.world
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            1 year ago

            It would work the way the internet worked before google and facebook monetised monitoring everyone to sell ads, people who want a website paying to host it, and if they are a company charge for whatever they are selling.

            • SmoothIsFast@citizensgaming.com
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              1 year ago

              It would work the way the internet worked before google and facebook monetised monitoring everyone to sell ads

              You mean the ads on the side of the screen that told you to play some interactive game in them so they could install malware? Ads of some form were always a thing on the internet, first in forum posts then to website ads then Google started essentially buying ad space on other websites, and paid you for it. I hate Google but when that first came out at least most ads weren’t filled with malware at that point.

              • Womble@lemmy.world
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                1 year ago

                Yes ads have always existed in some areas of the internet but weren’t central to the entire thing, they were more usually a way of earning a tiny bit extra on the side.

                • SmoothIsFast@citizensgaming.com
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                  Sure but it’s not like it was all sunshine and roses either, there were more frequent malicious ads but then again maybe those who are brain dead clicking everything in site (pun intended) should get blocked from the internet with a ransom attack encrypting their drive lmaoo

  • 1984@lemmy.today
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    1 year ago

    It’s cool and all but it’s still that annoying break when you are trying to enjoy a video or learn something.

    This will take you out of the flow also.