As well as the pure cost saving there was also the notion that it was a futuristic look that would sell, and so boost profits that way, too.
And probably it did sell and market well - for a while.
I feel that consumers had become too trusting of carmakers - after all, cars have been getting better and better in terms of their usability for decades, so when carmakers went touchscreen everything, the first instinct of the average consumer would be to trust it and assume it represented an improvement.“They wouldn’t do it if it was worse, right?”
And so people buy the fancy futuristic car with no buttons, and only after driving it for a month does it sink in how much they truly hate it, and that they got sold a lie.
So there was always going to be that one generation of touchscreen-everything, before the people who got burnt by it are now the ones thinking “I won’t buy anything again that doesn’t have some buttons!”
As well as the pure cost saving there was also the notion that it was a futuristic look that would sell, and so boost profits that way, too.
And probably it did sell and market well - for a while.
I feel that consumers had become too trusting of carmakers - after all, cars have been getting better and better in terms of their usability for decades, so when carmakers went touchscreen everything, the first instinct of the average consumer would be to trust it and assume it represented an improvement.“They wouldn’t do it if it was worse, right?”
And so people buy the fancy futuristic car with no buttons, and only after driving it for a month does it sink in how much they truly hate it, and that they got sold a lie.
So there was always going to be that one generation of touchscreen-everything, before the people who got burnt by it are now the ones thinking “I won’t buy anything again that doesn’t have some buttons!”