On June 26th ( two days ago ) PewDiePie ( who I believe needs no introduction ) released another video in his liberation saga. This time titled I'm DONE with Google. In this video he goes over his process of getting "de-google-efied", or as he clarifies toward the end of the video, his process of getting rid of his reliance on Big Tech.
The challenge is that we’re not just selling software, we’re selling an idea - the idea that users deserve control over their computing. We’re not competing on the proprietary software marketplace, we’re offering an alternative to it.
We are already seeing the proprietary software world enshittify. More and more “non-tech” people are looking for a way out. The challenge is to demonstrate that these problems are inherent to the world of proprietary software and not just because “Google is evil.”
Sure it’s a challenge, but it’s not necessary for getting people to use the software. One does not require the other, but it is a gateway to being able to do that.
It is self-evident that free software with open licensing and no strings attached is a superior and more beneficial ownership model than closed source paid licensing. That part I don’t think anyone needs to be convinced of.
It’s just not necessary to make that one of your core beliefs, or add several others, before using the software.