In the last 5 to 10 years everything seems to suck: product’s and services quality plummeted, everything from homes to cars to food became really expensive, technology stopped to help us to be something designed to f@ck with us and our money, nobody seems to be able to hold a job anymore, everyone is broke. Life seems worse in general.
Why? Did COVID made this happen? How?
Sure, but him writing that op-ed in the NYT popularized it to the degree that it became an explicit goal of pretty much all corporate leadership people from that point on.