I was just thinking about that study the other day. I hypothesize the most well-informed people don’t want to be spoonfed news in video format, so they read (high-quality) news instead.
No need for it to be regurgitated again after that, so those readers would only watch news if it’s funny (like Colbert).
It turns out that when you add some levity to the absolute shit the world is going through it helps people pay attention
Plus if you don’t know what’s going on you don’t get the jokes.
I was just thinking about that study the other day. I hypothesize the most well-informed people don’t want to be spoonfed news in video format, so they read (high-quality) news instead.
No need for it to be regurgitated again after that, so those readers would only watch news if it’s funny (like Colbert).