It seems like if what you’re showing is what you understand they find appealing and fun, then surely that’s what should be in the game. You give them that.
But instead, you give them something else that is unrelated to what they’ve seen on the ad? A gem matching candy crush clone they’ve seen a thousand times?
How is that model working? How is that holding up as a marketing technique???
Anti-user features are a major thing. People are dumb enough with technology you can get away with openly screwing over your “customers”. The antifeature in this case is “it’s not actually the advertised game, it’s a cheap pay to win thing”.
Presumably, people download this thinking it’s cool, and then end up playing it anyway and whaling for the “developers”, who may literally be four people, one of which reskins existing games, while everyone else does sales and marketing.