Californians can scrub personal info sold to advertisers with first-in-US law
www.theguardian.com
Delete Act signed by Gavin Newsom will enable residents to request all data brokers in the state remove their information

The new bill reinforces that all data brokers must register with the California privacy protection agency, and it requires the CPPA to establish an easy and free way for Californians to request that all data brokers in the state delete their data through a single page, regardless of how they acquired that information. If data brokers don’t comply with these rules, the bill stipulates they be fined or otherwise penalized.

Hopefully this becomes the standard nation wide. Having a single page where you can delete your accounts on multiple services with a single click sounds like a data privacy dream.

  • Melllvar@startrek.websiteEnglish
    1·
    1 year ago

    many advertising companies have argued it would undermine their industry.

    Yes.

    “Absent this data, smaller enterprises will lose a critical path to reach and attract new customers

    They seemed to get along just fine for centuries without it.

    "[…] and consumers overall will have less exposure to new products and services that may interest them,” a group of ad trade bodies wrote in a letter first reported by Adweek.

    They say that like it’s a bad thing.

    I will be availing myself of this law just as soon as the website is up.