When I was in elementary school, the cafeteria switched to disposable plastic trays because the paper ones hurt trees. Stupid, I know… but are today’s initiatives any better?
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A lot of the initiatives are ineffective by design because the real goal is to give the consumers agency over the problem. Corporations have known that individual effort is a drop in the bucket but by framing the problem as not not a “corporate” problem but a “society” problem, they can keep not fixing it, for profit.
