The researchers have discovered that automatic content recognition (ACR) tracking is active most of the time, even when TVs are used as “dumb” HDMI devices. In other words, the TV manufacturers are monitoring your private moments as well. There’s apparently no monitoring of streaming content in the UK, but there is in the US.
The only good news is that these TVs can seemingly be configured to disable ACR, provided the owners know this activity is taking place and are able to find the right settings. (I recently looked at the configuration of our TVs again, and understanding the various settings was far from easy.)
Because it’s done in the open and it’s accepted as part of the cost of the device. This is an expected consequence of our adtech surveillance economy where devices are now subsidized because they can harvest data about you, your usage and your behavior to sell on an ongoing basis. We’ve been screaming about these sorts of practices since the late 90s and consumers have just blithered right along with every new and creepy intrusion because they get cheap things and don’t think about the real costs or consequences. And so … Here we are.