It entered tech lingo way back in the 90s when Microsoft was fighting an early wave of Linux on desktop. They would troll and present themselves as a reliable alternative.
They weren’t the first to do it. IBM’s unofficial motto in the 70s was “nobody gets fired for going with IBM”.
As others have said Fear, Uncertainty, Doubt.
It entered tech lingo way back in the 90s when Microsoft was fighting an early wave of Linux on desktop. They would troll and present themselves as a reliable alternative.
They weren’t the first to do it. IBM’s unofficial motto in the 70s was “nobody gets fired for going with IBM”.