Summary
Tesla’s registrations in France dropped 63% in January, their lowest since August 2022, far outpacing the broader total EV sales’ 0.5% decline.
Tesla registrations across EU countries fell 13% last year, with Germany accounting for much of the decline.
Sales in Germany, Tesla’s biggest European market, also fell 41% last year due to an aging lineup, competition, and subsidy cuts.
CEO Elon Musk’s political involvement, including support for Germany’s far-right party, may be affecting demand.
I’m sure Tesla gathers data, but pretending that a $50,000 car isn’t the actual product is pretty silly.
I’m obviously being a bit hyperbolic but I don’t think it’s unfair to say that the data is worth an awful lot in the long run and is a cornerstone of the balance sheet.