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Dumping Twitter, to start. We’ve been able to finally get our client to try some new things using IG reels and YT shorts. We’ve also been able to grab their ear about Reddit, Lemmy, and Mastodon. While they’re not fully onboard yet with federated platforms, they’re interested, which is a huge step. We’ve also been pitching more proactive content and getting more support on strategy shifts to have a more conversational back-and-forth with the client’s audience. They used to prefer to get people off open comments and into private DMs. We have been pushing them to be more transparent and human with their direct engagement.

I’d argue the opposite. People have been fed up with the mainstream platforms for a long time now. Now that we know how social media grew grassroots terrorism and that the platforms allowed it for ad clicks, I’d say it’s a good time to pivot away from the traditional models of the last 15-20 years, move away from the Facebooks and Twitters, and try something new.

Professionally, I lead a team of digital artists and oversee digital marketing efforts for a government client. The chaos and burning out of Twitter and Reddit has been a great time for my team as we’ve finally been given the latitude to do new work and build new strategies instead of just doing the same bullshit over and over. I’ve started enjoying work again and my team has been energized because everyday there’s something new to overcome. And because the social media ecosystem is so turbulent, it’s actually removing the pressure from us because our client understands that we are operating in new territory. Essentially, we are being allowed to fail in the pursuit of innovation.

I’m pumped to be a part of this evolving shift. There’s so much potential. Also, I’m selfishly enjoying watching these fucking assholes like Musk flail and burn through billions of dollars as a result of their hubris.

Yep. That was the organization exodus for my last job. Without any warning or planning, a state government agency, demanded everyone come back first week June 2021 when not a single other state office was even considering it. It was way out of left field and threatened to completely fuck up many people’s lives and there was a mass exodus. Staff left agency wide. I think it was somewhere around 300 employees of a several thousand. Which may not seem like that much, but when 300 people quit in one agency over the course of two weeks, it’s extremely noticable lol. The leadership at the top got berated publicly by the governor and they had to reverse course to stop people from leaving. But hey, I got a promotion, a huge raise, and got to demand my telework schedule because I instantly became more important hahaha.

The next exodus was my specific division. The deputy director we all liked and the media relations manager we all liked were fired out of nowhere by the same agency leadership that fucked up in the telework debacle. They placed their own drones in the two spots and it absolutely decimated morale. Not to mention the stool pigeons they selected are two of the most incompetent people I’ve ever had the displeasure of working with. I took a high-paying job with a federal contractor and bounced. Four people left in the few months following. They hired new people, two of which left within three months. I still talk to the social media manager who’s still there and she fills me in on all the bullshit they’re continuing with. Out of a public affairs division of 14 people, there’s only six still there that were there when I left last September.