This is something that steve jobs talked about in an interview that I cannot find at the moment. Its ironic coming from him, but he was talking about when a company truly begins to die. His theory was that when a company is founded, the people that made and designed the product/service are in positions of power. But as a company grows and lives on they get replaced with marketing people. They dont know how to make anything, but they do have that “line go up” mentality. Instead of making something better, the marketing and sales people find ways to sell worse things. Again, hilarious coming from him but i think he had a point.
Idk, i think SpaceX is catching a lot of heat just because they have musk “at the helm”. He doesnt even do anything there, he isnt an aerospace engineer. They just let him sit in mission control so he can feel special. The actual work spacex is doing is revolutionary. Reuseable rockets are a seriously groundbreaking development. Almost everything you do these days relies on a sattelite connection, so doing that cheaper, more reliably, and less wastefully is massive.
Starlink is a different matter tho, its just another ISP but with a fancy connection method.