Ugh, might be a EU region lock thing. I hate that type of restriction, especially for a global sports Event. The organizers or media have been going after every shred of shared media from the ceremony. It’s ridiculous, do you want to promote you event or not?
Sorry for the rant, but these antiquated copyright behaviors make me angry.
With normal news websites, A/B testing could be a thing. We had a rudimentary implementation of that back in 2011 already. But this is Reuters, a news agency. They are B2B and don’t care about clicks, their business model is selling first hand reporting to other media outlets (e.g. CNN, USA Today etc). As stories develop, so does the title. Especially when ongoing conflicts are concerned.