Quick PSA: they don’t currently block VPNs, so you can sign up for an account in a cheap country (I picked Nigeria) and use a foreign currency debit card (I use Revolut) to get Premium for like £1.50 a month for my entire family.

If they close that loophole then I think I’ll be done with it, the ads make it basically unusable these days.

Hard disagree with that, DDG searches are accurate about 90% of the time that I use it (which as a web dev is quite a lot) if they aren’t hitting Google with the same term rarely wields any better results.

Apple Maps and Fastmail.

Fastmail is paid but the 1Password and disposable email address system makes it worth it for me.

I went through a period of de-googling a couple of years ago. Swapping browser, mobile os, search engine, storage, maps, music, video purchases, voice assistant and even email service was relatively simple, there are alternatives out there which do the job just as well if not better than what Google offer.

The only exception is YouTube, yea there are individual sites that occasionally offer some of the videos I want (often with a subscription attached), there are some federated systems like NewPipe which have some videos but there is no one offering remotely the quantity or quality of what you can get on YouTube for free.

As the article states, it’s basically a monopoly at this point without a viable alternative.