I think the baseline of what I would want is:

• Have actual moderation of the ads. Don’t allow malware ads, don’t allow porn ads etc
• Don’t allow obtrusive ads, or at least categorize them and have preferences. Do NOT play my ads 2x the volume of whatever I was watching.
• Don’t interrupt my video with ads. Play before or after. Ideally after, but I can see why that would not be feasible. I guess it is also feasable if the creator marks ad breaks, like the current-day sponsor segments.

I genuinely think Youtube premium is alrightish as it is. I wouldn’t pay for it; though, since I do not want to give my money to Google. They are getting enough out of me that I don’t want to give them.

I honestly just want the alternatives, like PeerTube, to have a funding model, which allows creators to get paid. Donations? Sure. Optionally ads? Sure. I think peertube having opt-in ads that go to the creator would go a long way.

Halfway competent criminals know how to prevent it. But at the same time, I am simply against any and all non-consensual tracking.

I have a similar stance on this as DRM.