I (a customer) was in a deep chitchat with a bike mechanic about some other outdoor hobby in a big US outdoor gear chain. For like 30min :-) Then I chatted about learning foreign languages (!) with the casheer.
I definitely found the experience memorable and have great association with the store’s brand!!!
Note that if you are Uber user (idk about driver) their website is good enough; for me it works in Firefox mobile (in “Desktop” mode only). Lyft is app only…