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![](https://lemmy.ml/pictrs/image/d3d059e3-fa3d-45af-ac93-ac894beba378.png)
One of the big problems is horrible city planning since the malls were just built anywhere they could be crammed into. Combine that with a very car-centeric country and you get very little reason to go out to the mall with the advent of the internet.
Probably just internet slang and the skull emoji. That and poor grammar are (possible) indicators.