If it were real facts we’d just call them facts.
If it were real medicine we’d just call it medicine.
If it were real news we’d just call it news.
If it were real facts we’d just call them facts.
If it were real medicine we’d just call it medicine.
If it were real news we’d just call it news.
Well, to me it means “alternative to”, so you can either have medicine or the alternative (to medicine). Alternative to facts is bullshit, so that checks out.