Summary
Tesla’s registrations in France dropped 63% in January, their lowest since August 2022, far outpacing the broader total EV sales’ 0.5% decline.
Tesla registrations across EU countries fell 13% last year, with Germany accounting for much of the decline.
Sales in Germany, Tesla’s biggest European market, also fell 41% last year due to an aging lineup, competition, and subsidy cuts.
CEO Elon Musk’s political involvement, including support for Germany’s far-right party, may be affecting demand.
The product isn’t the cars. It’s all the data he’s vacuuming up from the rubes who keep buying them.
I’m sure Tesla gathers data, but pretending that a $50,000 car isn’t the actual product is pretty silly.
I’m obviously being a bit hyperbolic but I don’t think it’s unfair to say that the data is worth an awful lot in the long run and is a cornerstone of the balance sheet.